About Us
Our Mission
We envision a future where any consumer can access our tools through any healthcare system or organization that serves their health needs; getting guidance on their health, finances, and everything between.
Our Story
Trusty.care has technical capabilities in data analysis, management, and security, as well as compliance and regulation. With over twenty years experience in behavioral change, the Trusty.care team has developed a core expertise in how to use data to drive behavior, develop insights, and in the pragmatic use of artificial intelligence to provide personalized information for our users. By comparing and contrasting large, diverse and specialized data sets, including population-specific sources, we use machine learning to continuously improve and innovate our algorithms.
In the U.S. 10,000 people turn 65 every day. By 2030, the (aging) majority of the US population will need some form of managed care and 80% of seniors and their caregivers will need a broker to help them finalize their care decisions.
Digging deeper into those numbers, we’re seeing that, once again, the devastating effects of structural and individual racism in our society have an outsized, negative, impact on older people of color and their caregivers when it comes to accessing information about their options. Add to that ~3 million LGBT persons aged 55+ in the U.S. (a number that is expected to double in the next two decades)¹ and we see that: "Changing demographics and the racial wealth gap mean seniors seeking long-term care will be more likely to be racial/ethnic/cultural minorities [who] have fewer resources to pay for their care... [as well as] having fewer choices about how and where to receive the long-term care they need."²
Trusty.care realizes that building solutions that work for every single individual aged 65+ who will be needing long-term access to healthcare across the country means recruiting developers, QA managers, and tech sales/support people who come from all communities. We are looking to create a team that understands the existing managed healthcare system and is excited about proactively creating tools for caregivers and suppliers. Most importantly, we are building a team that embraces a diversity of life experience that reflects (and dismantles) the unique roadblocks that stand in the way of our elders getting the resources needed to age with dignity, less stress, and financial resources intact.
1. Espinoza, R. (2014). Out and Visible: The Experiences and Attitudes of Lesbian, Gay, Bisexual and Transgender Older Adults, Ages 45-75.
2. Curran, K. (2019) Health Equity - Reducing Disparities in Eldercare.
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Our Team
Meet the amazing team behind Trusty.care
Joseph Schneier
CEO & Co-founder
Joseph is a serial entrepreneur who, with his co-founder, founded and exited two companies in the educational technology space. Joseph worked with behavioral research scientists productizing their research with technology-based solutions for patient behavioral change, focusing on HIV drug adherence, health literacy, and addiction. In 2013, he co-founded Cognotion — a company solving the talent shortage of healthcare workers. In 2020, with James Firman, the former CEO of the National Council on Aging, Joseph founded Bellage, a company empowering older adults in healthy choices. Joseph has spoken at TedMed, Lake Nona, JP Morgan Healthcare. He is a mentor at New York University, Wharton, Cornell, Techstars, and is a Columbia University Fellow. He sits on the board of many well-respected LGBTQ support organizations including The Sam and Devorah Foundation for Transgender youth, Superbia Credit Union, and the board of Stonewall Community Development Corporation. He is a member of the LGBTQ+ Biden Council and LGBTQ+ District Attorney Queens Council.
Gerard Carey
CTO & Co-founder
Gerry is a veteran product leader and technologist with ten years of experience powering the “brains” of health tech and e-learning solutions. He’s applied his machine-learning expertise across the healthcare space — from infectious disease intervention, front-line worker training to impacting behavior change in hard-to-reach populations. Gerry and his co-founder, Joseph Schneier, also built companies in the educational technology space including Cognotion — a company solving the talent shortage of healthcare workers.
Julie Kennedy
COO
Julie started her career as an entrepreneur, founding and leading DC SCORES and AMERICA SCORES. This US-based educational non-profit organization inspires urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. She also was Program Director for Pioneers of Prosperity for the OTF Group in Central America and the Caribbean. Within this role, she oversaw a regional small to mid-size financing and technical support program. Before that, she was Director of Monitoring and Evaluation for the Millennium Promise Alliance - one of the executing arms of the Millennium Villages Project; and, Director of the Girls’ Education Initiative at Magna International.
Bonnie Cheney
VP, Special Projects
Bonnie has a strong background in data analytics and data models. She's created and executed effective marketing strategies and has been involved in the implementation of IT systems and software. She also managed finance and HR processes with a focus on team building and collaboration between departments. There isn't much Bonnie hasn't done when it comes to operations - and she truly enjoys all of it!
Karen Schindler
VP, Business Development
Karen is an experienced leader and Medicare healthcare expert with extensive experience leading sales and marketing for high-profile Medicare Advantage companies including UHC, Aetna and Cigna. She is also a licensed health agent in Maryland.. Over the past 20 years, She has focused on compliance, sales growth, and expanding sales channel area development for top field marketing organizations (FMOs) and carriers.
Allison Benz
Customer Success Manager
Allison earned her Bachelor’s degree at Western Kentucky University in Design & Merchandising. She worked as a leader in the retail pharmacy industry for 15 years and served on the Board of Directors for Vette City Roller Derby, Inc, creating a roller derby league with LLC status. She’s currently retired from competitive play, but still enjoys skating for fun.
Clayton Bowen
Director, Customer Success
Clayton is an experienced leader with expertise in customer satisfaction, cost reduction strategies, operational planning and improvements, and regulatory compliance. With over 15 years of experience, he knows how to tap into his uncompromising work ethic and vision to understand and act on a customer's needs and expectations resulting in consistently record-high customer satisfaction rankings.
Craig Brumblay
Expert Support Analyst
Craig is an experienced customer support analyst with over ten years of experience. Before working at Trusty.care, he served as an Expert Support Consultant at Allscripts, where he supported many of the newly acquired Paragon Clinical products. Along with offering essential customer service, his position involved authoring client-facing and internal knowledge base articles and materials. He also conducted employee training and mentored entry and senior level employees.
Jessica Page
Director, Customer Support
Jessica has been part of customer support in a healthcare setting for over ten years. She is a diverse thinker possessing analytical skills and root cause analysis to resolve complex issues. As a former Certified Pharmacy Technician, she brings solid knowledge of medication and process flows to the Trusty.care team. She holds a Bachelor of Science in Education and is also a Licensed Practical Nurse. Outside of work she loves challenging athletics!
Tianna Sanchez
Customer Success Manager
Tianna has over ten years of experience in account management within the Healthcare IT industry. As a support professional, she has proven success in building and furthering client relationships and satisfaction using a consultative and personable approach. She lives in Colorado with her husband and loves to ride the Rocky Mountains on their Harley Davidson, especially in the fall when all the leaves are changing colors.
Gerius Tory
QA Support Analyst
Gerius has over six years of industry experience as a QA engineer. He brings a breadth of knowledge surrounding quality assurance and methodologies with hands-on automation insight and strong API testing skills. His specialty is in assessing high-quality SaaS products that ensure an optimal customer experience. He enjoys traveling, reading, and jamming out to music, both at home and especially at live concerts.
Avneet Chhabra
Social Media & Marketing
Avneet is a student at the University of Virginia studying Public Policy and Data Science. She brings a professional attitude and a genuine enthusiasm to learn more about the healthcare industry. With her position at Trusty.care, she's responsible for delivering strong social media and content marketing results. Since joining the team, she's found a new passion for serving the elder communities affected by a lack of affordable healthcare.
Byron Hopma
Sales Consultant
Byron has spent the majority of his career in insurance sales, focusing on group insurance and Medicare over the years. In that time, he has seen the ups and downs of the system. Because of that, he's able to navigate his clients through it and meet their needs in order to succeed. Outside of work, he has been married to his wife Johanna for 52 years and has three children and six grandchildren.
Sara Kane
Director of Customer Experience & Marketing
Sara has over 20 years serving the healthcare and education marketing industries, specializing in branding identity and managing design studios. With a focus on reaching core audiences through a combination of customer-led research and design all the way through production, she loves building brands from the ground up and always aims to bring a creative eye to the Customer Journey. Outside of work, she is a visual artist and has exhibited her art all over the globe.
Jacob Schneier
Director of Sales
Jacob is a results-driven sales and IT professional with over 20 years of experience focused on: team building, management, and coaching. He is accomplished at building solid relationships, managing large business accounts, providing personalized one-on-one support for every client, and motivating the sales teams to crush their quotas. As a world traveler, Jacob has happily lived in faraway places like the jungles of Africa and Indonesia. Currently, he resides (happily) in the urban jungle of Nashville, TN.
Gustavius Smith
Head of Sales
Part of the original Trusty.care team, Gustavius brings his background as a social justice filmmaker and journalist to his position. It's experience that cultivated his innate ability to listen and understand the needs of those around him. Passionate about improving the financial and healthcare outcomes for seniors, he helps insurance brokers by providing the technology they need to automate their workflows so they can offer more personal attention to their clients.
Ben Sullivan
Outbound Sales Rep
Ben has worked within the Medicare insurance industry for over seven years at Twin City Underwriters in Minnesota. As sales support in a fast-paced environment, he was critical in helping clients and agents with various Medicare Plans, offering advice and guidance surrounding AEP guidelines, eligibility, underwriting, and more. During his time there, he received recognition as a top salesperson. His primary goal is to help Medicare brokers grow their businesses.
Joon Bae
Systems Analysts
Joon has over 20 years of experience in technology consulting, software development, and management. As a leader in the software as a service (SaaS) industry, he has trained and mentored a large variety of employees with skills ranging from coding to development. This includes code camp graduates and DOD software developers who he worked with on development, integration, and process. He excels in outside thinking and strange dreams.
Tal Bogomolny
UI/UX Lead
Tal is Trusty.care's UI/UX lead and product designer, as well as an occasional web and video designer. As lead UI/UX designer, her responsibilities include gathering user requirements, designing graphic elements, and managing navigation components. Tal brings agility and a collaborative spirit to the team. She is excited about creating functional and appealing designs that address our clients' needs. In her free time, she's designing a video game.
Alexey Chernyuk
Senior Software Engineer
Alexey is an experienced software engineer and a whizz at designing, architecting, and implementing software infrastructures and applications for growing platforms. His responsibilities include developing and deploying Trusty.care's effective and efficient APIs and microservices to help the company expand its offerings and platform capabilities at a critical juncture in its growth. Outside of work, Alexey likes fixing cars and going surfing.
Murray Gudesblat
Systems Architect
Murray has successfully built and launched main products for two SaaS companies, one of which was FMOO's ARCA, acquired by Tusty.care and now known as Trusty Back Office Pro. He was critical to this product's development success, from data schema to build/deployment strategies for mass rollout and scaling. Murray has successfully trained and led different development teams to production. Fun fact: this engineer has a bachelor's degree in Fine Arts.
Pallavi Jaiswal
Head of Product
Pallavi is a strategic product manager and data analytics professional with over ten years of experience delivering digital healthcare products at leading organizations, including Mayo Clinic, United Healthcare, Optum, and Verisk Health. She strongly believes in Trusty.care's mission and the growing consensus that providing reliable data will significantly impact healthcare and how insurance can be delivered in the US market.
Dheeraja Kaja
Scrum Master
Dheeraja has over 11 years of IT experience as an agile project manager in charge of organizing and directing the completion of projects. She's a North Dakota State University graduate with a Master's Degree in Engineering & Management. Her skills offer an invaluable contribution to the exciting technological advances that happen every day at Trusty.care. She travels to Alaska frequently for hiking, wildness adventures, and the aurora borealis.
Dan Kroszner
Software Engineer
Dan has over ten years of experience as a web developer. In previous roles, he was looked to for providing leadership, marketing materials, and customer service, which has helped keep his focus on the customer experience regarding development and improvement of the Trusty.care products. His web development background has been critical in building the interface, functions, and navigation usability.
Eric Loucks
Engineering
Eric has an academic background in mathematics and serves him well in his current role as a software engineer. He joined Trusty.care with a variety of professional experiences mainly revolving around automated manufacturing technology. With strong analytical and problem-solving skills, he always brings a measured approach and attention to detail to his work. When he is not working, Eric is welding, running, or rock climbing.
Asif Shohel
QA Engineer
Asif is a passionate QA engineer with over five years of experience. He enjoys researching the latest trends and experimenting with new ideas. His role is critical in tracking the development process of Trusty.care products from start to finish. He's an expert at testing each part to ensure it meets Trusty.care’s standards. In his spare time, he loves to travel and feels the most 'alive' when he is exploring.
Denise Sison
Data Scientist
Denise is a non-practicing molecular biologist with extensive experience in infectious disease epidemiology and healthcare outcomes research. She is responsible for leveraging the required data and supporting the analytical needs of Trusty.care in order to develop solutions that power the complete range of software products. Originally from Manila, Philippines, she grew up in a culinary household and lived in a house with three kitchens.
Ty Thompson
Software Engineer
Ty has experience in software development and IT support, which fuels his passion for developing software that aims to help and delight the Trusty.care customer. His background in resolving a wide assortment of technical issues bridges the gap between support and development. As a staff engineer at Trusty.care, he's part of the team of developers responsible for long-range planning and collaboration of current and future products.
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